Free Ways to Market Your Site
If your site doesn't have the right marketing, it may seem like it doesn't exist. You may have spent a lot of time and effort to create a great looking website and offer innovative products, but in a sea online content, your site is likely drifting in uncharted waters.
You must lead your visitors to your site—otherwise, how do they even know you exist? Marketing or paying for advertising is expensive, especially for startups and small business owners. However, you don't need to give up hope because there are free ways to market your site. All you need is to put in a little effort and learn a few tips.
Online Content
The secret sauce to gaining visibility for your site on the web is to create keyword-centric content. This may sound complicated, but it's really easy if you understand the basics.
When your potential shoppers go online, they search for what they are looking for. These words or phrases that they put into their search engine (Google, Yahoo, etc.) are called keywords. All you need is to find out what your target audience (the people that would most likely spend money on your site) are searching for.
Examples of keywords can include:
* "best Chinese restaurant in Denver"
* "natural ways to calm babies"
* "easy dinner recipes"
* "cheapest hair salons around me"
There are many ways you can find keywords, one of the easiest is to utilize Google's Keyword Planner tool. This will tell you how many people search for each term monthly, and how much competition there is for each term. This will also help you find new keywords that you may not have thought of to include in your online content. Once you figure out your keywords, you can include them in articles, website content and even press releases on your site. This will help Google bots that crawl sites to find these keywords and lead new visitors to your site.
Utilize LinkedIn
LinkedIn is a well-known site for professionals and business owners with over 500 million users around the world. You can create a personal profile as well as a business page on LinkedIn to promote your business.
The benefits of creating a personal profile allows you to participate in many industry-related forums, groups and communities. This way, you can network with clients and potential business partners without leaving your desk.
It is advantageous to establish yourself as an expert in your field online, which is a great way to market your company. By answering other members' questions, posting helpful advice and even publishing articles, you can grow your following and establish a reputation online.
Once you have done this, people will start to trust you, and will follow your recommendations on what to purchase and how to use products and services—which is when you can start to market your brand.
Create YouTube Videos
There are different types of online content—verbal and visual. YouTube combines both with videos seen all around the world. In fact, people utilize YouTube so much that it is quickly catching up to Google as a well-known search engine.
YouTube is a great way to connect with your target audience and advertise your products. You can create how-to videos where you teach viewers to use your products. For example, hair salon owners can create tutorials on hairdos, make-up artists can create make-up tutorials and so on.
Featuring your products in videos and talking about how to use them will provide valuable advice to your readers and help you connect with them better.
The three tips mentioned above are excellent ways to connect with online users and market your brand for free! If you need help with writing content, contact Renata Ilitsky, a professional content writer by clicking here: http://renatailitsky.wixsite.com/portfolio
