Renata Ilitsky
Writing Portfolio

Social media has become one of the biggest platforms to generate traffic for online businesses and blogs. While Facebook dominates this field, Pinterest, with a reported 100 million active users, is quickly becoming the second most popular source of social media referrals, according to a 2014 report from Shareaholic. If used correctly, Pinterest can be a massive traffic referral if you manage to capture the audience’s attention with your images, and engage them enough to visit your site as a result. In this article, I will provide solid proof strategies that will drive the maximum traffic from Pinterest to your website...

While a great leader can effectively manage their employees, a CRM (Customer Relationship Management) programme can help to manage your entire business.

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Various companies offer their own CRM solutions, such as Salesforce and Zoho. These are usually customised for you, or you can customise them yourself to your particular business needs. 

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Small businesses have either never heard of this software, or have decided against integrating it with their technology because of the cost. However, a good CRM programme can significantly improve your business processes...

If you have a website, you may have created it for many reasons, some of which are to write a blog with your opinions, post interesting photos, educate others, promote a business, have a social cause, or trying to make money through an online store. Either way, you want to attract as many people as possible to your site so they can read your blogs, shop at your e-commerce store or contact your company to engage in new business. While you may have created a great, easy-to-use site, and offered great insight or top-of-the-line products, one piece of advice I offer to my clients is to have relevant content. Content is very important for your online site, and I will give three reasons why in this blog...

February 23, 2023

If you have a local business, such as a hair salon or restaurant, chances are you have created a website for it. Nowadays, most customers find businesses online, even if they don’t sell any merchandise on the Web. Google states that 97% of people search for businesses online. People will use the Internet to find a local business or service that they need, and a functional website will play a major role in helping to promote your business. However, just creating a site is not enough to play a crucial role in increasing business, there are several other steps you need to do, and keep doing, to increase your local business’s visibility online so it gets picked up by search engines. In previous articles, I wrote about the importance of good, quality content and social media. In this blog, I will discuss how to go the extra mile for your local business to to increase ...

While our mobile phones and iPads can be unwelcome distractions oftentimes, they can also provide great conveniences for the busy professional.

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Instead of wasting time looking at funny cat videos on YouTube, download apps that can help you do your job quicker and easier, whether you are in the office or on the go...