Benefits of Content Writing for Marketing Your Business
Nowadays, there are so many different marketing strategies that many business owners simply don't know where to invest their money. Traditional advertising platforms, such as television and billboards, and modern platforms, such as social media require large budgets to really make a difference, which is why many entrepreneurs are searching for affordable, yet effective ways to market their business. Read on to find out why content writing is one of the best investments you can make as part of your marketing campaign.
What is Content Writing?
Content writing is generally defined as content written for websites. Most of this text utilized search engine optimization (SEO) strategies. This serves many purposes, such as marketing your brand, bringing traffic to your site, converting visitors into customers and educating your customers.
Content writing consists of:
Articles
Blogs
Website copy
Video text
Product descriptions
Infographics
What are the Benefits of Content Writing?
Content writing has been and remains one of the best ways to market a business without overextending your budget. When you hire a content writer experienced in engaging and valuable content writing services, you can see the following benefits:
More visitors: Industry leaders who have been able to fine tune their content marketing strategy saw 7.8 more traffic to their site.
Increased brand recognition: Visitors spend more time online reading content, resulting in increased brand recognition.
More affordable: Inbound marketing, such as content marketing, costs up to 3 times less than outbound marketing, such as ads on social media.
More sales: Content writing leads to 6 times more conversion rates over competitors competitors, meaning that site visitors convert into actual customers.
How to Utilize Content Writing as a Marketing Strategy
It’s important to understand that content writing is not an objective science and will not guarantee any type of results. Over time, it will lead to more traffic to your site, especially with the following tips to get the best results:
Be Consistent
Google uses special bots to scan websites and reward those that add relevant content on a regular basis. If you add a number of blogs one month, and then forget about this for a few months, your site will be penalized and will go down in rankings.
A recent report by HubSpot found that websites that added 16 or more new blogs per month saw 3.5 times more traffic than sites with 4 or less blogs per month.
Know Your Audience
In order for your content to actually be read, you need to tailor it to the people who will read them – your audience! Custom writing strategies should focus on who your audience is and what they are interested in. Based on this information, you need to fine tune what you write about and how you write about it.
For example, if you own a children’s clothing company, your audience will mostly consist of mothers, and your content should be reflective of their needs, concerns and interests. Alternatively, if you operate a company that focuses on retirement savings, your target audience will be working professionals who are 40+ years old. As you can see, both groups will need you to produce content that is relevant to them.
Track Results
One problem that business owners find with content marketing is that they don’t know if it’s effective. However, there are many free and low-cost tools that can easily solve this problem. Options such as Google Analytics can provide detailed results about how many people visit your site, how they found it, what keywords they searched for and what articles get the most readers. Once you have this information in your hands, you can clearly see what content is more popular and adjust your efforts in that area.
To get a quote for custom content writing services in Los Angeles or anywhere in the world, contact Renata Ilitsky. I have been a freelance content writer for over 10 years, writing articles, website content and press releases for clients in various industries. Check out my writing portfolio here: http://renatailitsky.wixsite.com/portfolio
